7. The Membership Program

Sailing into a membership worth subscribing to... Photo taken by me while sailing in the Bahamas in 2017

An excellent example | Lady Bird Johnson Wildflower Center Membership Program wildflower.org/join

As a leader, understanding your customer informs every part of your business and approach. Applying what I learned about profiling “buyer personas” from our Marketing Management class, has proven to be an invaluable tool in identifying and assessing the membership. Creating buyer personas for your organization is a process in itself. However, it will serve as a base for the membership program as well as communities and people served (the customers), board, and staff.

How to Create Detailed Buyer Personas for Your Business [Free Persona Template] hubspot.com/marketing/buyer-persona-research

By using the institutional knowledge available (longtime board members, staff, volunteers, and historical documents) I was able to identify who has traditionally been involved with our organization. The visioning process of who we want ideally to comprise our board and membership, is one of my favorite parts of the process. This is a powerful opportunity to create or hone in on DEI goals.

Members invited to meet personally with then Speaker of the House Joe Straus in 2017
The membership program I crafted for the statewide nonprofit example
Me speaking with Governor Abbott at our Small Business Day at the Capitol

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